INNOVATIVE – EVEN WHEN SPACE IS LIMITEDBerker’s debut at Interzum
This year, Berker, the manufaturer of switches and systems, is making its debut at Interzum. Berker is well-known in the furniture industry, but having its own stand at the leading international trade fair for furniture and interiors emphasizes that Berker is strengthening its position in this market sector. As well as highlights from the home automation range, Berker will be showing new products at Cologne which, thanks to their minimal insertion depth, are of particularly interest to the industry. Thorsten Wolff, Head of Industrial Sales, answers questions on strategy and the latest products.
Why has Berker decided to exhibit at Interzum?
The image of the exhibition fits perfectly into our strategy. We want to show our existing customers how important the sector is to us. However, our primary objective is to establish new contacts – especially from outside Germany.
What can visitors to Interzum expect from Berker?
Berker is best known for award-winning design and multifunctionality but also for its visionary ideas – which also include applications where space is at a premium. As our primary aim is to identify customer needs early, our Integro built-in system now offers an even greater product range.
What does this mean in practical terms for the Integro built-in system?
The frame designs are called Integro Flow, Integro Classic and Integro Pure. They are part of a modular system that has a lot of advantages. The frame designs can be combined with various modular applications in 15 different colours and surfaces finishes. This provides a broad range of design options with low inventory costs for industry, wholesale and trade. As well as matt and gloss plastic surfaces, galvanized surfaces in shiny or matt chrome, shiny gold, lacquered stainless steel surfaces and soft-touch surfaces in granite black are also available. This has given product managers, interior designers and architects a whole new range of possibilities for switch applications.
The wide variety of products available in the Integro range has always been impressive. What in particular will appeal to customers in 2011?
Multimedia is the key issue here. Who would have thought a few years ago, that living rooms would become entertainment centres, that high-definition screens would deliver the cinema experience in the bedroom? That games consoles at home would be the norm? Berker has introduced a portfolio of multimedia sockets for the Integro range that provides seamless integration for all the latest consumer electronics. This includes: 3-gang cinch sockets for receivers, hi-fi systems and DVD players, USB/mini audio sockets and high-definition sockets for all the latest consumer electronics devices. We will also be introducing a smart innovation that is not yet available in any catalogue: an audio solution in the Integro design.
Would you like to highlight a particular new product?
The Berker USB charging socket offers a new way of supplying mobile phones and the like with the necessary power. It is now also available for the Berker Integro built-in system. It can be used to supply power to rechargeable batteries of all mobile devices with USB ports complying with DIN EN 50558.
What can Berker offer in terms of multifunctionality? In many cases, time-consuming installation and complicated operation are still the price to pay for multifunctionality.
Those days are long gone. We have extended the Integro range to include a lighting control system for switching and dimming several luminaires at the same time. The Berker Integro Control System (ICS) offers the ideal solution for controlling light sources. The ICS is simple to install using conventional connectors and pre-assembled cables and is easy to operate intuitively via special ICS pushbuttons. The ICS control units are housed in a compact plastic case for installation in cavity walls or furniture and mounting on DIN-rails.
That sounds like a lot of versatility. Can you provide us with more facts?
The control unit is available in two input voltage ranges (230 V AC, 12 to 24 V DC) and six standard versions. The software can be adapted to specific user requirements. Power is supplied by an integral power supply which also supplies the ICS pushbuttons or the glass sensor. From storing the dimming values to setting up customized solutions such as pre-defined light scenarios – almost anything is possible with this lighting control unit.
Where can trade fair visitors find these Berker innovations?
Our stand can be found in Hall 4.2 We have deliberately chosen this location, as it puts us in good company. In Hall 4.2, visitors can also find ‘innovation of interior’, a forum for architects, interior designers, furniture designers and project developers in Europe. This is exactly were Berker belongs. If you are unable to attend Interzum, you can also get the ‘Berker Industry’ catalogue here.
The Berker stand at Interzum can be found in Hall 4.2 Stand B-030.